Business Expert, Company

Bobby Kotick Sells Activision Blizzard to Microsoft

Bobby Kotick has a variety of games available through his company, Activision Blizzard. In 1983, he began pursuing what would eventually become this multibillion-dollar empire.

Baseball, football, and basketball-related games are some of his best-sellers. Kotick strives to keep his entertainment options exciting. An example of this is “Call of Duty.”

In the 1980s, Kotick founded his first technology company, Arktronics, with his college roommate at the University of Michigan. At this time, he was also working on Apple II software.

This entrepreneur got $300,000 in funding from Steve Wynn, a highly successful casino investor. Shortly after this, Steve Jobs told him to leave college and focus on Activision.

In December 1990, Kotick partnered with Brian Kelly to purchase a 25% stake in Activision. At the time, this company was nearly bankrupt. He had to put the office furniture up for sale to meet the payroll.

By 2021, Kotick had wholly transformed the company. The now-successful business leader made $154.6 million. Taking Steve Jobs’ advice paid off.

Currently, Activision has multiple divisions, including Activision Blizzard Studios, Blizzard, King, and Activision. According to Kotick, Blizzard Activision’s mission is to produce the world’s most engaging entertainment.

In January 2022, Microsoft publicly stated that it would purchase Activision Blizzard. Once Microsoft owns it in 2023, Microsoft Gaming CEO Phil Spencer will be at the helm, and Kotick will be $390 million richer.

Bobby Kotick will be in charge as Activision Blizzard changes hands. Both companies are happy with this decision. Microsoft chairman and CEO Satya Nadella praises Kotick’s leadership and says it is needed during this transition.