BeachBody CEO Carl Daikeler Increases Revenue During the Pandemic
BeachBody is a renowned fitness company with roots that date back to 1998. At that time, Jon Congdon and Carl Daikeler joined forces to move on their common interest. They were passionate about fitness, and they were focused on helping others get and stay fit at home. Notably, Daikeler had previously worked as a marketing executive. His professional skills in media buying, product development, marketing and other areas have served an important role in the company over the years. In fact, as CEO and Chairman, Daikeler has been a key player in all aspects of the company’s growth.
Carl Daikeler initially released 8-Minute Abs under the BeachBody label. Because of the success of this fitness program, Daikeler was able to focus on expanding BeachBody’s offerings to include hundreds of weight loss and fitness products. Many of these products have become well-known in the fitness world, including P90X, 21-Day Fix, INSANITY, Body Beast and Shakeology.
In addition to being a product innovator, Daikeler played a major role in enhancing the company’s marketing efforts over the years. Social media marketing became prevalent during the company’s history, but Daikeler made BeachBody a true pioneer in this area. In addition, customer brand ambassadors and influencers were used by BeachBody early on.
Daikeler continued to innovate at BeachBody throughout the pandemic. Customers were increasingly demanding more affordable fitness products that offered the same variety as more expensive options like Peloton and Nautilus. Daikeler took advantage of the opportunity to launch BeachBody On-Demand. While other companies were losing money during the pandemic, this subscription video service met consumers’ needs and elevated the company’s profits. A $99 annual subscription gives a person unlimited access to approximately 80 fitness programs.
Annual revenue at BeachBody now exceeds $1 billion. Furthermore, the company has enjoyed exponential growth and is now worth roughly $2.3 billion.